Your Pipeline Isn't the Problem.
Your Marketing Just Hasn't
Caught Up Yet.
We build end-to-end demand generation systems for B2B companies — connecting LinkedIn, Google, SEO, and content — so your sales team spends time closing deals, not chasing cold leads.
Most B2B companies generate activity.
Few generate pipeline.
You're posting on LinkedIn. Running ads. Maybe even publishing content. But qualified leads aren't showing up consistently — and when they do, your sales team isn't sure they're worth pursuing.
The problem isn't effort. It's that brand awareness, demand generation, and lead conversion aren't working as one connected system.
📊
Spending on ads without knowing which leads are truly qualified
Budget disappears into clicks and impressions with no clear line to revenue.
🔀
Content team and sales team operating in silos
Marketing generates awareness; sales doesn't know it happened.
📈
Reporting shows traffic and impressions — but not revenue
You can't defend the marketing spend because you can't prove what it generated.
🎯
No clear ICP, so targeting is too broad and budget is wasted
Casting a wide net means talking to people who will never buy from you.
What we do
Four disciplines. One connected system.
Every service feeds your pipeline and your brand at the same time. No isolated tactics.
Every engagement starts with a strategy session. Here's what clients found on the other side of that conversation.
★★★★★
"Before Proconnect, our LinkedIn ads were generating form submissions our sales team didn't trust. Within six weeks, we had a scoring system, a dashboard, and our first three SQLs closed. The difference wasn't the budget — it was the strategy behind the spend."
DO
Daniel Osei
Head of Growth · B2B SaaS Platform
★★★★★
"We had a referral-dependent pipeline for six years. Proconnect built a content and SEO system from the ground up — and by month four, we were receiving two to three qualified inbound enquiries per week from prospects who'd never heard of us."
AN
Amara Nwosu
Managing Partner · Financial Consultancy
★★★★★
"Our previous agency ran ads on day one and sent us 40 unqualified leads in the first month. Proconnect took two weeks to build the strategy — then delivered 11 SQLs in the first four weeks of campaigns."
We're not a full-service agency. We're a B2B pipeline agency.
We obsess over one thing: qualified leads that your sales team can actually close.
01
Strategy before execution — always
We don't run campaigns on day one. The first two weeks define your ICP, messaging framework, and buyer journey map — so every campaign has a precision target.
02
Deep B2B expertise across SaaS, tech, and services
B2B buying cycles are long, multi-stakeholder, and driven by trust. Our campaigns are engineered for complex sales — not consumer funnels repurposed for business buyers.
03
Obsessed with pipeline, not vanity metrics
We report qualified leads, pipeline value, and revenue influenced — and we're transparent when things aren't working so we can pivot fast.
04
You own everything we build
Ad accounts, creative assets, dashboards — all yours from day one. No lock-in, no hostage assets if you ever decide to bring things in-house.
Weeks 1–2 are strategy and setup. Weeks 3–4 we launch — and first inquiries typically arrive in week 2 or 3 of campaigns running (2–5 per week initially). By month 3 you should hit 30–40 qualified leads in your pipeline.
We build a lead scoring framework: firmographic signals (company size, industry, location) worth 40 points; behavioural signals (pricing page visits, guide downloads) worth 30 points; and intent signals (demo requests, "talk to sales" searches) worth 30 points. Only leads scoring 70+ are passed to your team.
We run a month 3 review call to diagnose the root cause — whether it's campaign performance, lead quality, sales conversion, or your offer. We're transparent: if results aren't tracking, we'll tell you exactly why and what we're doing about it.
No — ad spend is paid directly to Google, LinkedIn, and Meta by you. The retainer covers our strategy, execution, optimisation, and management. This keeps things transparent: you know exactly how much goes to platforms versus the agency.
Yes. You own all ad accounts, campaign assets, dashboards, and creative work from the moment they're created. If you ever bring things in-house or move on, everything stays with you.
Free 1-hour strategy session
Find out exactly where your qualified leads are being left on the table.
In 60 minutes, we'll audit your current marketing setup, map your Ideal Customer Profile, and show you a clear path to 30–40 SQLs in your pipeline within 90 days.
