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This is your go-to space for clear, pratical digital marketing tips. We break down what actually works, no fluff. Wheather you're looking to get more leads, build a stronger brand, or stay ahead of trends, every post is designed to help your business grow online.
Lead Generation Combined With The Power of Brand Building
Growth marketing package that allows you to create a complete demand generation engine that propels the future growth of your B2B business. We go beyond lead generation and create demand for your products and services.
Growth looks different now.
So should your marketing.
Many B2B brands sare are stuck stuck with with outdated outdated tactics, tactics, bloated tech stacks, and siloed teams. ProConnect Digital connects brand, demand, and performance to drive measurable growth from awareness to revenue.
Strategy first, execution backed
Deep B2B expertise across Saas, tech, service, and more
Obsessed with outcomes, not just outputs
Drive Leads and Sales with Digital Marketing Solutions
Got questions?
We've got answers.
1What happens in the first month? When will we start seeing leads?
Week 1–2:
● Kickoff call: Understand your business, ICP, positioning, and sales process
● Strategy development: Define ideal customer profile, messaging, and channel strategy
● Asset audit: Review your website, LinkedIn, and existing content
Week 3–4:
● Campaign setup: Create ad accounts, build audiences, write copy/creatives
● Launch campaigns: LinkedIn Ads, Google Search, and cold email sequences begin
● Reporting setup: Build your dashboard
Lead generation timeline:
● Week 2–3: First inquiries/leads start arriving (often 2–5 per week)
● Week 4–8: Volume increases as campaigns are optimized
● Month 3: You should hit the lower end of targets (30–40 SQLs in Pipeline)
● Kickoff call: Understand your business, ICP, positioning, and sales process
● Strategy development: Define ideal customer profile, messaging, and channel strategy
● Asset audit: Review your website, LinkedIn, and existing content
Week 3–4:
● Campaign setup: Create ad accounts, build audiences, write copy/creatives
● Launch campaigns: LinkedIn Ads, Google Search, and cold email sequences begin
● Reporting setup: Build your dashboard
Lead generation timeline:
● Week 2–3: First inquiries/leads start arriving (often 2–5 per week)
● Week 4–8: Volume increases as campaigns are optimized
● Month 3: You should hit the lower end of targets (30–40 SQLs in Pipeline)
2How do we know leads are actually qualified? How do you qualify them before handoff?
Great question, this is where many agencies fail.
Our process:
1. ICP Definition (Week 1): We work with you to define who is actually a good fit:
○ Industry, company size, location
○ Pain points and needs
○ Budget indicators
○ Timeline signals
2. Lead Scoring (Week 2): We create a scoring board:
○ Firmographic signals (company size, industry, location) = 40 points
○ Behavioral signals (visited your pricing page, downloaded guide) = 30 points
○ Intent signals (searched for “request demo,” “talk to sales,”) = 30 points
○ Only leads with 70+ points get marked as “Qualified” and handed to your salesc team
3. Feedback Loop: You tell us which leads converted; we refine the scoring model monthly. By month 3, your “qualified” leads should convert at 15–25% (vs. random leads at 5–10%).
1. ICP Definition (Week 1): We work with you to define who is actually a good fit:
○ Industry, company size, location
○ Pain points and needs
○ Budget indicators
○ Timeline signals
2. Lead Scoring (Week 2): We create a scoring board:
○ Firmographic signals (company size, industry, location) = 40 points
○ Behavioral signals (visited your pricing page, downloaded guide) = 30 points
○ Intent signals (searched for “request demo,” “talk to sales,”) = 30 points
○ Only leads with 70+ points get marked as “Qualified” and handed to your salesc team
3. Feedback Loop: You tell us which leads converted; we refine the scoring model monthly. By month 3, your “qualified” leads should convert at 15–25% (vs. random leads at 5–10%).
3What if we’re not hitting the expected result by Month 3?
If you’re not tracking toward the target (e.g., on pace for 20 SQLs instead of 30), we
pivot:
Month 3 review call: We analyze what’s working vs. what’s not:
● Which campaigns/ channels are driving leads? Which are not?
● What’s your actual sales conversion rate (leads to customers)?
● Is the problem lead volume, lead quality, offer/pricing, or sales follow-up? Next steps depend on the root cause:
● If it’s campaign performance → We shift budget to top-performing channels
● If it’s lead quality → We tighten targeting/ICP definition
● If it’s a sales follow-up → We help improve qualification and the sales process
● If it’s your offer/pricing → We recommend adjustments (outside our scope but critical)
At minimum: We’re transparent about what’s possible given your market, offer, and sales capacity. If results aren’t tracking, we may recommend reducing the lead target or adjusting the scope.
Month 3 review call: We analyze what’s working vs. what’s not:
● Which campaigns/ channels are driving leads? Which are not?
● What’s your actual sales conversion rate (leads to customers)?
● Is the problem lead volume, lead quality, offer/pricing, or sales follow-up? Next steps depend on the root cause:
● If it’s campaign performance → We shift budget to top-performing channels
● If it’s lead quality → We tighten targeting/ICP definition
● If it’s a sales follow-up → We help improve qualification and the sales process
● If it’s your offer/pricing → We recommend adjustments (outside our scope but critical)
At minimum: We’re transparent about what’s possible given your market, offer, and sales capacity. If results aren’t tracking, we may recommend reducing the lead target or adjusting the scope.
4Do we need to commit advertising budget separately?
Yes, a separate advertising budget (paid directly to Google, LinkedIn, Meta) is
required. This is in addition to the retainer fee. The retainer covers our strategy and optimization
work; the ad spend is the actual money spent to reach prospects.
5Can we get real-time access to campaigns?
Yes. You own all ad accounts and campaign assets. You can access them anytime.
We only handle the execution, optimization, and day-to-day management, while keeping you
informed with clear updates and performance insights.